The past 30 days have been a blur, but all I know is that this year’s MovemberMania campaign — which is now over — has been a success.
We accomplished more this Movember than I ever imagined and
nearly doubled our $1,000 goal by raising $1,971 $2,021 this year. But that’s not the only reason I’m considering this year a success.
Not only did Joey — and Matt Stark, the Fox 13 Sports Director — grow mustaches on-air over the month, but they each talked about what Movember was and the importance of men’s health.
Joey cut promos with the Good Morning Memphis hosts, Valerie and Ernie, and even kept his mustache during a Make-A-Wish commercial he shot with the Memphis Grizzlies, which will be airing through December.
Matt talked about Movember during his sports segments at night during the news at 5 and 9, and wore his mustache proudly to Grizzlies and Memphis Tigers games.
I was so excited about what those two were doing that I decided to get a MovemberMania Media Mustache Trophy made to give to the winner.
I was even more excited when Joey wanted me to come back on-air at the end of the month to reveal the trophy on live TV.
Joey’s reaction when I told him that he and Matt were tied in donations was priceless. You can watch the video here.
When he said he was going to shave off his mustache on-air the Wednesday before Thanksgiving because it was the last day he was going to be on TV until Dec. 1, I thought it was a great idea.
I figured with all he had done for Movember shaving on-air would be great publicity for the cause. He had a blast with it, shaving off half in one segment, the rest in another.
So when Matt starting giving Joey a hard time about shaving early, even calling himself the People’s Champion on-air, I thought it was great television, and great for Movember.
It felt perfect for my MovmeberMania theme, which was based off WWE’s WrestleMania.
The way they were going at it reminded me of the the old Memphis wrestling days (pre-WWE) where guys like Jerry “The King” Lawler, Bill Dundee, and Dirty Dutch Mantell would go on-air bad-mouthing each other to the point you’d swear they hated each other’s guts, even though you knew they were riding to events in the same car.
Things heated up Sunday night when Matt started saying Joey “quit” because he shaved early. Joey responded back about Matt being a “whiner.”
I truly hope things didn’t get taken personally between the two, because that definitely was not my intent. I was enjoying the publicity for Movember and had no favorite. I was thrilled that they were helping get the word out in Memphis, where not many people knew about Movember previously.
For the record, I don’t think Joey quit. I understood what he was doing and why he shaved when he did (it was sweeps week after all). I also didn’t think Matt was whining. I thought he was helping build up the competition to drum up donations.
I can’t imagine how much the amount of air time that Joey and Matt dedicated to Movember — not counting the times I was on-air — would have cost. But I do know that MovemberMania would not have been as successful without those two being involved.
I can’t begin to thank them enough for everything they did this year and I sincerely hope they are back in 2015. I’m hoping to brainstorm with them about how to get local businesses, groups, and maybe even additional on-air personalities in the Memphis area involved.
Thank yous are also due to each person who took the time to donate to me or anyone on MovemberMania. The fact that you gave your hard-earned money to Movember — even if it was for cookies from Sweet Treats — means more to me than you realize.
Thank you from the bottom of my (previoulsy-mustached) heart.